Thinking About Selling?
Selling a home is one of the biggest sales you’ll make in your lifetime. When deciding who is going to help you with such a crucial transaction, it’s important to ensure you’re choosing an agent who has the experience and knowledge to achieve the highest possible price for you.
Why Choose Gretchen?
1. Committed to Negotiating on Your Behalf
As Gretchen is fond of saying, “The power in negotiation is in the ability to walk away…the skill is in never having to!” Negotiation is an art form that is learned and mastered through experience. Gretchen has been a full-time Realtor since 2001 and has developed the skills to get you the highest potential sale price that reflects the current market trends. Gretchen always has her finger on the pulse of the local real estate market. To review the local market statistics, click here.
2. Marketing Your Home
You don’t want someone who’s going to put a For Sale sign in the yard and hope for the best. You need an agent who will aggressively leverage online marketing strategies. Along with traditional real estate marketing techniques, selling a home in Silicon Valley requires innovative online marketing and social media campaigns.
No home is the same. Gretchen will develop a custom marketing campaign to promote the unique qualities of each home. Gretchen’s marketing action plans are designed to attract the highest number of qualified buyers in order to generate the highest possible sales price. When Gretchen Merrick markets your home, you can rest assured that any potential buyer looking in your area is aware of your listing. This includes international buyers. Gretchen will review her marketing plan with you step-by-step explaining how it will provide your property with the maximum possible exposure.
3. Walking You Through the Pre-Listing Preparation Process
Gretchen has a team of professionals to help you with preparing your home so that it will show its best for a faster sale and to net more money for you. When necessary, this can include local contractors, handymen and inspectors. My professional stager will do a room-by-room assessment of your home and develop a list of recommendations to dramatically improve the appeal and impact of your home. When your home is ready, Gretchen hires a professional photographer to create a virtual tour that shows your home to its best advantage. If appropriate, Gretchen will hire a drone photographer to show the home’s location and setting.
4. Continuing Education
Gretchen Merrick holds several important Realtor designations: CRS and GRI. The Certified Residential Specialist (CRS) Designation signals to consumers and other real-estate professionals that she is one of the best of the best. Annually, Certified Residential Specialists earn more than triple the income of the average Realtor, and CRSs complete nearly twice as many transactions each year. Out of more than 1 million Realtors, less than 3% are Certified Residential Specialists.
Gretchen is also a Graduate, Realtor Institute (GRI). Realtors with the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process. New technology, laws, procedures and the increasing sophistication of buyers and sellers requires real estate practitioners to perform at an ever-increasing level of professionalism. GRI designees have taken over 100 hours of educational classes to build a foundation of knowledge in practicing real estate.
5. Stress Free Transactions
Gretchen manages your real estate transaction from start to finish. When you hire Gretchen, you’ll work with Gretchen. She doesn’t hand you over to an administrator and then move on to the next client. Your needs always come first. She will communicate with you in the ways that work for you, whether once a week, once a day, by phone, email or text message. You’ll always be kept in the loop. Gretchen will educate and guide you through the selling process.
To see a few of Gretchen’s testimonials from past clients, click here. Gretchen is more than happy to provide you with names and numbers of past clients for their verbal recommendation.
In the end, it’s about getting RESULTS! Gretchen will work hard to get you great results and get your home SOLD for the highest possible price!
What’s YOUR Home Worth?
Fill in the contact form below to request a complimentary comparative market analysis that will be performed by Gretchen. Zillow and other third party sources are a starting point, but to obtain a true market valuation, you need a Realtor’s opinion based on current market trends and the unique characteristics of your home.